![]() Thanks to the range of channels and platforms available for digital marketing–email, social media, blogs–digital marketers are able to reach a broad spectrum of users, from younger generations on TikTok, to more mature audiences on Pinterest.Ī huge advantage of a digital marketing campaign in comparison to its print or offline counterparts is that digital tracking tools enable a digital marketing team to observe how users and where users are active. Many of the steps taken during a digital marketing campaign or strategy can be performed at a low cost (and, sometimes, even for free), for example on social media sites, or using free content hosting sites, like Medium.Īble to facilitate a wide reach (and quickly) Unlike other methods-such as print advertising or direct sales-a digital marketing strategy is: There are a number of benefits to adopting a digital marketing strategy to reach these goals. ![]() ![]() Encourage repeat custom and brand advocacy.Increase brand authority in a specific field.When performed in a timely manner on the appropriate platforms, a digital marketing strategy enables a brand to: The strategy typically involves a selection of planned actions to be executed on by a digital marketing team made up of specialists in each field, with roles including content strategist, videographer, SEO specialist, copywriter, email marketer, and social media manager, to name just a few. ![]() What is a digital marketing strategy?Ī digital marketing strategy is a plan which utilizes one or more online marketing channels–for example, paid search, social media, longform content, or email–to enable a brand or business to meet specific goals.
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